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Brittany Hodak

Episode 148: The Secret to Super Fandom with Brittany Hodak

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Have you ever wondered what turns the audiences of popular music artists, like Taylor Swift, into devoted fans? You don’t need to be a pop star to get super fans, and every business owner deserves them.  

In this new Your Brilliant Difference™ Podcast episode, I have the pleasure of chatting with Author and Customer Experience Speaker, Brittany Hodak. Together, we expose the secret to creating superfans and how you can generate fandom by communicating your value and Brilliant Difference™. 

Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.” 

What to Expect

  • Why you need to stand out in a commoditized market by connecting with customers on a deeper level. 
  • How to use the SUPER Model (Start With Your Story, Understand Your Customer’s Story, Personalize, Exceed Expectations, Repeat) to create superfans. 
  • How to tell your story in a way that resonates with customers and makes them see themselves in it. 
  • Why embracing your unique qualities and sharing your story are essential to attract and serve superfans. 


00:00 – Introduction and Background 

01:00 – Importance of Standing Out 

06:28 – The SUPER Model: Start With Your Story 

11:03 – The SUPER Model: Exceed Expectations 

13:08 – The SUPER Model: Personalize 

14:28 – The SUPER Model: Repeat 

23:34 – Creating Superfans Like Taylor Swift 

28:03 – Living in Alignment With Your Story 

34:11 – Final Message 


Connect With Brittany Hodak

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Do you have a brilliant story to share about your career, business, leadership development, or team building journey? Click the button below to fill out a quick form so we can get to know you and collaborate with you on the podcast.  

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