Empowering Business, Sales, and Financial Service Professionals to Sell With More Ease, More Joy, and More Profit.
There’s a new way to sell that feels better and gets better results.
Hi, I'm Finka.
For so long I thought I had to change who I was to fit into the world. I wanted to be seen as being the right kind of person who delivered results, met clients’ needs, and never relented in order to be valued at my work.
Nothing brought this to light more than when I was working for a company that asked me to lead a sales team using the most aggressive and ‘traditional’ sales processes. It was the constant ‘always be closing’, ‘mosquito-style’ pesky persistence and fear-based selling that left me feeling terrible about my work and myself.
I knew there had to be a better way – a better way to connect with clients, create solutions that solved their problems and feel good about sharing what I had to offer.
For the past twelve years, working with more than ten thousand leaders, sales professionals and entrepreneurs, from Fortune 500 to small businesses, I have been tailoring and teaching what I had intuitively discovered. The Sell from Love™ philosophy stands on my two-decade-plus career in financial industry sales and a foundation of research that included 235 interviews with entrepreneurs, financial advisors, coaches, consultants, and service-based professionals around the world.
There is a better way to sell, work and live!
I collected research, stories, statistics, examples and developed a process and exercises for my first book, Sell From Love: Love Yourself, Love your Client, Love your Offer, which hit Amazon’s #1 Best Seller List prompting it to be selected as a Hot New Release in 2020. In my second book, Transformational Selling: A Playbook for Financial Professionals, I present a blueprint that unlocks the power of a people-first approach. Transformational Selling™ is a business strategy unlike any other.
I feel truly blessed and honored to have the opportunity to bring you a new way to align your purpose and sell your solutions authentically.
You can be a good person, do good work, and make good money doing it.