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A photo of Kristi Straw with the words "How to Become a Unicorn Leader" with Kristi Straw.

Episode 172: How to Become a UNICORN Leader with Kristi Straw

Unicorn isn’t just a mythical creature; it’s an acronym for the elements of powerful leadership. Picture yourself in a career where you’re scared to try new things, but you do them anyway. Imagine having the confidence to bet on yourself to take you to new milestones and meaningful impacts. Envision purposeful work where you get to practice empathy and show up as your authentic self. You can do all of this and more with UNICORN leadership.  

Meet the creator of this term, Founder of Lighthouse Leadership Consultants, and author of UNICORN Leader, Kristi Straw. She’s a strategist by mind, a rebel by heart, and a UNICORN by spirit. Known for blending compassion with audacity, Kristi doesn’t just walk the talk; she dances it, leading change with a flair that’s as bold and brazen as her leadership style. Hold onto your seats, because with Kristi at the helm, you’re in for a whirlwind journey of transformation, disruption, and outright leadership revolution! 

Yes, being a unicorn is about standing out, but in Kristi’s vision, it’s an acronym for 6 elements of leadership that can help you show up more boldly in your career. Find out what they are and how you can use them by tuning into this Your Brilliant Difference Podcast episode. 

Here’s What We’ll Be Talking About Today:

03:59 — The Essence of a Unicorn Leader 

08:57 — Elements of Unicorn Leadership 

14:12 — Navigating Career Transitions 

19:00 — The Impact Legacy Lab 

23:01 — UNICORN Leader Book Recommendation  

26:59 — The Power of Personal Branding 

Mentioned Resources:

Connect With Kristi Straw

Register for Personal Branding Keynote

In this Keynote presentation, Finka Jerkovic will teach you exactly how to use the Your Brilliant Difference Method to uncover your personal brand, so you can understand how you’re uniquely wired to add value to the workplace, helping you stand out and get noticed. 

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