Episode 195: 3 No-Nonsense Rules for Influencing Executives and Senior Leaders (Part 2 of Influence Without Authority Series) 

If your message isn’t sticking, it’s because you’re not doing these three things. I’ll teach you exactly what these rules for influencing executives and senior leaders are, so people can buy into your ideas. Every. Time.  

• Rule 1: Know your audience. 

• Rule 2: Identify motivators. 

• Rule 3: Plot the transformation journey. 

I’ve designed this episode as an immersive learning experience so you can see what these rules look like in action right away. Grab your copy of the Influence Amplifier Blueprint, fill it out, and translate the rules for influencing executives into your influence impact at work as I guide you along:  

• The most powerful yet overlooked aspect of influence. 

• The three most common influence mistakes and how to mitigate them. 

• Why you need to know your audience (you cannot skip this step). 

• The differences between your primary, secondary, and tertiary audience.  

• How to understand what motivates your audience’s decision-making process.  

• How to plot your audience’s transformation journey.