“Finka is one of the most refreshing voices in financial services today! Transformational Selling speaks to me because it prioritizes trust, purpose, and client service over outdated notions like targeting, prospecting, and closing. I believe her point of view is the future we aspire to as professionals. Her beautiful book is filled with practical wisdom and is an absolute pleasure to read.”

“Transformational Selling is a practical handbook of exactly what to do and not to do, to jumpstart or retool your growth efforts. Everyone is selling something, and Finka outlines the secrets of forming the most impactful habits, creating intent and building trust. This gem provides not only the theories and the “why” behind her advice, but also worksheets and specific actions to take to hold the reader accountable for their own growth. Whether you are in a leadership role or are an individual contributor, there is something for everyone in this how-to manual. In a business world where there is little meaningful training in relationship management and sales, Finka shares the specific actions to take towards success. The sky is certainly the only limit if one follows Finka’s thoughtful and detailed advice!”

“Transformational Selling is a unique playbook and a must-read for every financial service professional. Finka Jerkovic is a brilliant writer. She has distilled a big topic into actionable habits that can transform how you think and approach selling. You'll be inspired by her insights and encouraged by her guidance. Finka leads you through the sales journey with worksheets and examples to help you create a memorable client experience.”

“As a 20-year financial professional and leader in the financial services industry, I found myself constantly drawing my own parallels to the strategies that Finka has absolutely hit the mark on with this book. If you are looking for confidence, not only for your sales team, but for you – this is the playbook for you and your team.”

“A fresh approach to sales is rare but that is exactly what Finka delivers with Transformational Selling. She gets to the heart of what is holding you back from your goals and what can propel you forward. And her approach manages to marry authenticity with action. As you read this book, you’ll not only learn how to sell more effectively, but may learn something about yourself in the process.”

“An amazing guide to training the business of sales in a financial services organization, without the traditional mindset. If you want your team to build trust with clients and prospects while being able to grow the business with their integrity and ethics still in place, this is the book for you!”

“Transformational Selling is a must read for purpose-driven sales professionals. Finka provides an excellent roadmap on finding your purpose and reaffirms the positive impact you can have, the magic you make, when you focus on creating transformational experiences. With your integrity never compromised, your raison d’etre comes to life, and the results you achieve for your customer and organization are everlasting, admired, and lead the way for others to follow.”

“Transformational Selling is the book we need across sales organizations! Not only does this book highlight the importance of purposeful sales, connecting with a prospects’ unmet needs, and driving revenue through relationship building, it also exemplifies the very essence of ‘humanity over hustle.’ “

“Transformational Selling takes the guess work and discomfort out of the sales process, moving from transactions to relationships, and from fear to confidence. The pace of learning is measured and tactical, suggesting the reader take action and practice before reading on. There is time to reflect and adjust and I have no doubt this book will withstand the test of time, and become a reference tool for both new and experienced sales people as they transform relationships aligned to their values and achieve new heights both professionally and personally. A must read.”

"Transformational Selling is a must-read for financial services professionals. Readers discover that it is okay to have feelings about selling and instead of pushing them down, you can use them to authentically connect and serve your clients. It truly is a win for everyone involved!”

“Transformational Selling provides a simple, powerful, and practical framework for selling in this knowledge era. It is a refreshing shift from the traditional ABC (always be closing) pressure. And, it transcends the once revolutionary spin selling or challenger selling. A must read for professionals who strive to sell with integrity.”

“Transformational Selling nails it ! Finka provides a human touch to the sometimes not-so-human world of sales in the financial industry. This book is for any salesperson who wants to deliver results while ‘living their truth ‘at the same time. A step-by-step approach on how relationships always trump transactions.”