The Confidence Gap That's Keeping You Stuck
You have the skills. You have the experience. You have the vision.
But when it’s time to step up—whether that’s asking for a promotion, pitching your business idea, or positioning yourself as an expert—you find yourself holding back.
You watch others with similar (or lesser) qualifications confidently claim opportunities while you question whether you’re “ready” or “qualified enough.”
The truth? You’re not lacking ability. You’re lacking clarity about your unique value and how it serves others.
Your Brilliant Difference® isn’t about your special gifts in isolation—it’s about how your unique combination of strengths, experiences, and perspectives helps people, solves problems, and creates meaningful transformation for those you serve.
Why Adding More Skills Won't Give You the Edge You Need
The professional development industry sells a dangerous myth: that you’re always one skill away from success. Master this framework, adopt that methodology, learn these techniques—and you’ll finally get ahead.
But in a world where everyone has access to the same training, the same certifications, and the same “best practices,” competency becomes commodity. What creates real differentiation isn’t what you can learn—it’s what you naturally bring that others can’t replicate.
Your edge isn’t in becoming more like everyone else who’s “successful.” It’s in becoming more strategically yourself and understanding how your natural strengths create value for the people you’re meant to serve.
Introducing Your Brilliant Difference®
Your Brilliant Difference is the intersection of what you do best and how it serves others.
This program helps you identify and articulate not just your unique combination of strengths, experiences, and perspectives—but more importantly, how they solve problems and create transformation for the people you’re meant to serve.
Through a proven discovery process that includes professional assessments and expert guidance, you’ll move from wondering “Do I have what it takes?” to knowing exactly how you create value for others and how to communicate it powerfully.
This isn’t about discovering your uniqueness for its own sake, it’s about understanding your purpose and how you’re wired to make a meaningful difference.
Why This Approach Works
- Purpose-Driven Foundation: We start with what you're naturally good at and show you how those strengths serve others and create meaningful impact, rather than trying to fix what's "wrong" with you.
- Service-Oriented Discovery: You'll understand not just what makes you unique, but how you're specifically wired to help others and solve problems that matter to you.
- Story-Driven Communication: You'll craft a compelling narrative about your professional journey that shows how your value creates transformation for others.
- Assessment-Powered Insights: Using the How to Fascinate® Assessment to uncover your Brilliance and the Working Genius Assessment to identify your unique Difference, you'll have concrete data about your natural advantages.
- Diverse Learning Community: Learn alongside professionals from different industries and backgrounds, discovering various ways to create authentic impact.
- Practical Implementation: Walk away with tools you can immediately use to communicate how you serve others in interviews, networking, business development, or any professional situation.
- Sustainable Confidence: Build lasting self-assurance based on understanding your purpose and contribution, not just self-knowledge.
Your 5-Week Transformation Journey
Evening sessions designed for working professionals:
Week 1:
Module 1: Your Brilliance (Week of Oct 28th)
Summary:
Discover what makes you uniquely brilliant and learn to embrace your authentic gifts without ego or apology. This foundational module helps you understand that both overconfidence and underconfidence stem from the same root – not truly knowing your brilliance.
You’ll gain the clarity and confidence to step outside your comfort zone, raise your hand for opportunities, and unlock your God-given potential.
By the end of this module, participants will:
- Identify their unique areas of brilliance using the How to Fascinate® Assessment
- Understand how to authentically express their gifts without becoming egotistical or self-diminishing
- Recognize that confidence issues (too much or too little) come from not understanding their true brilliance
- Feel comfortable in their own skin, free from worry about others’ opinions
- Gain courage to make “Edge Moves” – stretching beyond perceived limitations
- Develop readiness to pursue stretch opportunities and raise their hand for growth
Week 2:
Module 2: Your Difference (Week of Nov 4th)
Summary:
Transform your understanding of brilliance from self-focused to others-focused.
Discover that your brilliance exists to serve others through the impact you make, ideas you offer, and solutions you provide.
This shift helps you overcome doubt, overwhelm, perfectionism, and procrastination by connecting your gifts to your greater purpose and current mission.
By the end of this module, participants will:
- Complete the Working Genius Assessment to understand their optimal work contribution stage
- Shift from self-focused to others-focused understanding of their brilliance
- Connect their brilliance to their life purpose and current mission/assignment
- Master the Brilliant Difference® Value Triangle (who you are + impact you deliver + who others become)
- Identify where they naturally serve best and experience joy and energy in their work
- Clarify how their brilliance solves urgent problems others are struggling with
Week 3:
Module 3: Your Brilliance Dimmers (Week of Nov 11th)
Summary:
Identify and address the internal obstacles that dim your brilliance and stall your impact.
Explore how proving, performing, and perfection energy sabotage your potential, and learn to recognize your triggers and their impact on others.
Develop proactive strategies to manage these dimmers and maintain your authentic shine.
By the end of this module, participants will:
- Identify their personal “brilliance dimmers” – behaviours that diminish their impact
- Recognize how proving, performing, and perfection energy stalls their potential
- Understand the difference between desolation and consolation in relation to their Brilliant Difference®
- Map their triggers (fear, uncertainty, doubt, guilt, expectations) and resulting behaviours
- Acknowledge the gap between their intentions and others’ perception of their actions
- Create proactive strategies to manage dimmers and maintain consistent positive impact
- Develop tools to move from self-sabotage to authentic brilliance expression
Week 4:
Module 4: Your Brilliance Dimmers (Week of Nov 18th)
Summary:
Craft the perfect words to describe your Brilliant Difference® through your leadership narrative and impact story.
This transformational session integrates all previous insights into one compelling story that captures who you are and your unique impact. Create your signature statement and clarify your special mission.
Learning Objectives: By the end of this module, participants will:
- Write their complete leadership narrative and impact story
- Develop their two-word Brilliant Difference® Signature statement
- Create an inspiring and memorable self-introduction that anyone can understand
- Clearly articulate who they serve and what problem they solve
- Define the specific transformation they facilitate for others
- Identify their current special assignment or mission aligned with their purpose
- Integrate all previous module insights into one cohesive, powerful story
Week 5:
Module 5: Your Brilliance Dimmers (Week of Nov 25th)
Summary:
Bring your Brilliant Difference® to life through declaration, action planning, and strategic project design.
Share your story to make it real, create systems to manage your dimmers, and design a capstone project that maximizes your unique value.
Strategically align your time and energy with what fuels rather than drains you.
Learning Objectives: By the end of this module, participants will:
- Present and declare their Brilliant Difference® story to make it real and alive
- Create a comprehensive action plan for expressing their brilliance consistently
- Design a strategic capstone project specifically aligned with their Brilliant Difference®
- Develop their next assignment or mission that actualizes their unique gifts
- Assess current time and energy allocation – identifying what fuels vs. drains them
- Create a strategic plan to spend increasing time in their Brilliant Difference® zone
- Leave with a clear roadmap for living and leading from their Brilliant Difference®
Throughout Weeks 2-4, you’ll be developing your compelling professional narrative with Finka’s guidance and peer feedback via our private Slack workspace.
Meet Your Guide: Finka Jerkovic
Finka has spent years helping high-potential professionals and ambitious leaders bridge the gap between their capabilities and their confidence. Her unique approach combines deep psychological insight with practical business application.
What makes Finka different:
She creates psychologically safe spaces where you can examine your authentic self without judgment
Her coaching style helps you discover insights you didn’t know you had
She balances compassionate support with the challenging conversations that drive real growth
She helps you translate self-awareness into professional tools you can use immediately
As one participant described it:
“Finka will hold a mirror to you with compassionate integrity, allowing you to challenge old beliefs and see unique traits of character you’ve been overlooking.”
The Brilliant Difference® Method
This isn’t therapy, and it’s not traditional leadership training. It’s a systematic process for uncovering your natural professional advantages and learning to communicate them powerfully.
Working with Finka, you’ll move from uncertainty about your value to unshakeable clarity about what makes you irreplaceable.
Quantifiable Transformation Results
Past participants experienced measurable growth:
185% increase in confidence in their personal/professional brand
200% increase in knowing the words to describe how they add value
233% increase in knowing how to use their personal brand effectively
These aren’t abstract improvements, they translate into real career advancement and professional opportunities.
Real Participant Transformations
This Program Is For You If:
- You want to succeed authentically rather than copy others
- You're at a career or life transition point
- You have difficulty articulating what makes you uniquely valuable
- You're tired of generic advice that doesn't fit who you are
- You want practical tools for advancing your goals
- You value personal growth and self-discovery
The Power of Your
Brilliant Difference® Story
Participants don’t just gain self-awareness—they walk away with a compelling professional narrative:
“I’m going to be incorporating my BD story into my value proposition when applying for new roles, positioning myself as an expert, even using it in my elevator pitch during networking events. The use cases are endless.”
“It’s been very helpful in defining who I am rather than what I do. Am I going to use my Brilliant Difference Story on my LinkedIn? Absolutely!”
“Not only finding my Brilliant Difference, but creating a story that grounds me in the leader I want to be. It’s almost like being a comic book hero – We have a story/idea of who we are and what we support. It’s up to us to continue to leverage the story to ensure we are using our “powers” in a way that align with our crafted Brilliant Difference”
Bold Actions Participants Take
Career Risk Taking
Applied for positions two pay grades above current level
Chose challenging management opportunities over safe technical tracks
Shared career goals openly with key decision makers
Strategic Career Moves
Used BD story in job interviews and networking events
Negotiated for advancement opportunities within current organizations
Started working with new mentors and expanded professional networks
Communication Breakthroughs
Started engaging more confidently in high-stakes conversations
Began taking on conflict resolution and difficult projects previously avoided
Developed stronger presence in meetings and presentations
Perfect for:
Professionals seeking advancement or career change
Entrepreneurs and business builders
Freelancers and consultants developing their brand
Anyone wanting to create impact with greater authenticity
Previous BD participants ready to refine and evolve their positioning
For Previous Brilliant Difference® Participants:
Your Brilliant Difference® isn’t static—it evolves as you grow. If you’ve taken the program before, this refreshed experience offers new insights for where you are today. Whether you’re in transition, seeking bigger impact, feeling disconnected from your previous discoveries, or simply ready to polish and refine your positioning, this updated program provides fresh perspective.
You’ll experience the new Working Genius Assessment (not included in previous programs), benefit from the refined curriculum, and rediscover your Brilliant Difference through your current lens. The person you are today has different goals, challenges, and opportunities than when you first discovered your BD. This program honours that evolution.
Your Transformation
- Deep Self-Knowledge: Clear understanding of your strengths and how they create value for others
- Personal Professional Story: A flexible narrative you can adapt for different audiences and situations
- Authentic Confidence: Reduced self-doubt and increased clarity about your value
- Strategic Clarity: Insight into where to focus your energy for maximum impact
- Professional Network: Relationships with other ambitious professionals
- Implementation Roadmap: Concrete next steps for applying your discoveries
- Lifetime Framework: Tools for ongoing self-discovery and decision-making
Program Investment
$595
Most participants see measurable results in their professional opportunities within 90 days of completing the program.
100% Satisfaction Guarantee: If you don’t create your compelling Brilliant Difference® Story within the 5-week program, receive a full refund. We’re confident in our proven process and your transformation.
Exclusive Bonuses
Early Bird Bonus
Intimate Learning Environment
Referral Rewards
All Participants Receive:
- Professional assessment reports (How to Fascinate® + Working Genius) – $200+ value included in program fee
- Lifetime access to program materials and any future updates via private Slack workspace
- Ongoing Slack community access featuring daily insights, weekly challenges, peer accountability, and continued learning
Intimate Group Experience
Each cohort is capped at 12 participants to ensure personalized feedback and genuine community building.
