Skip to content
A white and blue graphic with the Transformational Selling logo, a headshot of Lisa Larter to the left, a headshot of Finka Jerkovic to the right, and the words "The Special Sauce of Marketing and Sales With Lisa Larter."

Episode 119: The Special Sauce of Marketing and Sales With Lisa Larter

Welcome to episode 119 of the Transformational Selling™ Podcast! In this episode, business strategist, digital marketing expert, author, speaker, and fellow podcast host, Lisa Larter, joins me to discuss the themes of her novel, Masterful Marketing. Published in September 2022, she and Alan Weiss have written a captivating novel that teaches people expert marketing strategies to help break through the noise in a competitive landscape.  

Aside from being a talented writer and marketing expert, Lisa owns a business, Lisa Larter Consulting, which has a U.S. subsidiary, Go Daxxi. As a CEO, she helps clients formulate marketing strategies that support their business goals and objectives for increasing their visibility, leads, and sales customer acquisition. Lisa provides strategy and advisory services as well as a full suite of implementation services that include social media and content management, book marketing campaigns, podcast management, and website design. 

Together, we dive deep into what the special sauce of marketing and sales is to help you break through the noise and attract the right clients. 

Specifically, here’s what you will learn: 

  • A list of expert methods to help you write and manage your content. 
  • How to lean into tension and risk and how it can benefit you long-term.  
  • The do’s and don’ts of marketing practices.  
  • The power of switching your marketing mindset from getting to giving.  
  • The importance of consistency and bringing your unique personality to the table.  

Connect With Lisa 


Social Media:  


My new book Transformational Selling: A Playbook for Financial Professionals is now available on Amazon! Click here to buy. 

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at to share it with me.  

And if you enjoyed this episode, please rate and review us on iTunes and pass it along to a friend or colleague that would also benefit from learning about Transformational Selling. 

Share on:

Book a Discovery Call

Rise up to your best self at work and uncover brilliant leadership and teamwork for everyone, delivering transformational business results.