Welcome to episode 119 of the Transformational Selling™ Podcast! In this episode, business strategist, digital marketing expert, author, speaker, and fellow podcast host, Lisa Larter, joins me to discuss the themes of her novel, Masterful Marketing. Published in September 2022, she and Alan Weiss have written a captivating novel that teaches people expert marketing strategies to help break through the noise in a competitive landscape.
Aside from being a talented writer and marketing expert, Lisa owns a business, Lisa Larter Consulting, which has a U.S. subsidiary, Go Daxxi. As a CEO, she helps clients formulate marketing strategies that support their business goals and objectives for increasing their visibility, leads, and sales customer acquisition. Lisa provides strategy and advisory services as well as a full suite of implementation services that include social media and content management, book marketing campaigns, podcast management, and website design.
Together, we dive deep into what the special sauce of marketing and sales is to help you break through the noise and attract the right clients.
Specifically, here’s what you will learn:
- A list of expert methods to help you write and manage your content.
- How to lean into tension and risk and how it can benefit you long-term.
- The do’s and don’ts of marketing practices.
- The power of switching your marketing mindset from getting to giving.
- The importance of consistency and bringing your unique personality to the table.
Connect With Lisa
My new book Transformational Selling: A Playbook for Financial Professionals is now available on Amazon! Click here to buy.
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