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Episode 51: How authentic selling will get you more clients with Larry Levine

Larry Levine is the best-selling author of Selling from the Heart and the co-host of the Selling from the Heart Podcast. With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional.

Larry helps sales teams leverage the power of authenticity to grow revenue, grow themselves and enhance the lives of their clients. He has coached sales professionals across the world and they all appreciate the practical, real, raw, relevant, relatable and “street–savvy” nature of his coaching. Larry believes people would rather do business with a sales professional who sells from the heart as opposed to a sales rep who is an empty suit.

Today in this episode Larry and I discuss how to show up more authentically and how that authenticity will help you get more clients and grow your business.

Specifically, here’s what you will learn:

  • How bringing more heart to business is a wise and strong business strategy
  • How people can overcome fears that hold them back from promoting themselves and prospecting more consistently
  • How to not fall into the price trap of value and understand the ‘authentic value’ you bring
  • How we can get the results we want faster, but in a way that feels good
  • What sales leaders can do right now to flip the script
  • What to look forward to from Larry in the coming months

Mentioned in this episode

Ready to learn more? Tune in!


P.S: Let’s talk! Do you want a free coaching call with me?

If you’re a coach, consultant, or course creator that:

  • Wants to build a business but doesn’t know how to sell yourself or your work.
  • Is struggling to connect with ideal clients or close the sales you need to generate the revenue you want.
  • Wants to stop feeling overwhelmed with busy work and can’t find the time to focus on the high value strategic work you need to be doing
  • Struggles to put a price on the value you bring

Then you’re in the right place!

Let’s connect to find a way for you to earn more profit, reach more clients and make a bigger impact. Book a time with me today here:

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at to share it with me.

And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.

Buy the Sell From Love book here!

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