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Episode 55: How your Brain can Help you Sell More with Tara Heaton

Welcome to episode 55. 

Today Tara Heaton, the founder of En Pointe Communication is joining me on this episode.

Tara created this consulting business by applying her years of neuroscience research to her years of leadership, sales and presentation experience. Her clients are purpose-driven leaders, speakers and salespeople who are looking to improve their ability to influence teams, audiences and prospects.
Before En Pointe, Tara worked for 23 years in sales, sales management and as vice-president of sales for a $400M+ national corporation. Interestingly and quite tragically, Tara’s daughter was struck with a rare virus in 2005. What ensued was a lifetime of seizures that have caused gradual and significant brain damage. This catapulted Tara into a lifelong, mono-maniacal study of the brain as it relates to memory, human behavior, habit and function.

These years of study, paralleled with Tara’s devotion to the art and sport of communication, inspired her Talk To The Brain platform. With an eBook, speeches, workshops and coaching, Tara teaches strategies and techniques based on the neuroeconomics of what delights and influences the minds of audiences in today’s noisy world.

On this episode Tara and I talk a bit about her daughter, her experience and how she navigated through all of it. We also talk about the brain, how it holds us back from selling and how our brain is wired to help us actually get better results.

Specifically, here’s what you will learn:

  • Finding our way of processing our emotions
  • How the brain holds us back from selling
  • How we can use insights from how our brain is wired to help us get better results
  • What we can do to prepare ourselves to help manage the fears that show up
  • How adrenaline can actually help us in our selling
  • What to do when you don’t believe in the product or service you are selling
  • How to self manage a little bit better, slow down the connection through the device and increase the connection through human touch.

Get in touch with Tara:
Website: and

Ready to learn more? Tune in!

P.S: Let’s talk! Do you want a free coaching call with me?

If you’re a coach, consultant, or course creator that:

  • Wants to build a business but doesn’t know how to sell yourself or your work.
  • Is struggling to connect with ideal clients or close the sales you need to generate the revenue you want.
  • Wants to stop feeling overwhelmed with busy work and can’t find the time to focus on the high value strategic work you need to be doing
  • Struggles to put a price on the value you bring

Then you’re in the right place!

Let’s connect to find a way for you to earn more profit, reach more clients and make a bigger impact. Book a time with me today here:

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at to share it with me.

And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.

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