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Episode 61: How to use LinkedIn to bring Human(e) Connections back to Marketing

Welcome to episode 61. Today I have Sarah Santacroce joining me.

Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. 

On this episode Sarah and I talk about what Humane Marketing is and why should people care about it. We talk about the experience that brought Sarah into this work and how she has to confidence to show up authentically. We then jump into a discussion about LinkedIn and talk about why it’s such an important tool and how it can help us get more sales.


Specifically, here’s what you will learn:

  • How to bring more humanness to their marketing
  • How to creatine authentic and real connections on a platform like LinkedIn
  • What are marketing strategies are currently working to help get more sales


Get in touch with Sarah: 




Ready to learn more? Tune in!


P.S: Let’s talk! Do you want a free coaching call with me?

If you’re a coach, consultant, or course creator that:

  • Wants to build a business but doesn’t know how to sell yourself or your work.
  • Is struggling to connect with ideal clients or close the sales you need to generate the revenue you want.
  • Wants to stop feeling overwhelmed with busy work and can’t find the time to focus on the high value strategic work you need to be doing
  • Struggles to put a price on the value you bring

Then you’re in the right place!

Let’s connect to find a way for you to earn more profit, reach more clients and make a bigger impact. Book a time with me today here:

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at to share it with me.

And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.

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