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Knowing what makes your brand different and how to effectively communicate that will help your brand stand out in a saturated market. But your business differentiator is more than the transactional details of your offer and how it compares to competitors; it’s about the transformation, experiences, and value you deliver to your clients.
In this episode, we take a deeper look at business differentiators and how you can break through the noise not just by shining apart from your competition, but by communicating your difference and value in a way that builds solid ideal client relationships.
What to Expect
- How business differentiation helps you stand out and engage with your ideal clients.
- How to identify what makes you different from your competition and demonstrate the value you deliver using Your Brilliant Difference™.
- The importance of focusing on emotionally-engaging differentiators that tap into the needs and desires of your clients.
- How to be recognizable and consistent in your brand differentiation by including your whole team.
Chapters
00:00 – Introduction
00:52 – The Importance of Business Differentiation
03:07 – Creating an Emotionally-Engaging Differentiator
03:57 – Recognizability and Consistency in Differentiation
04:26 – Apple’s Example of Business Differentiation
09:51- Connecting Purpose and Brilliant Difference™
13:35 – Engaging Teams in Brilliant Difference™
22:14 – Summary and Reflection Questions
We'd Love to Hear From You!
Do you have a topic that’s top of mind for you that you’d like Finka to address on the podcast? Fill out a quick form HERE.
If you have additional questions, send her an email at finka@finkainc.com!
And if you enjoyed this episode, please rate and review us on Spotify, Apple, or YouTube and pass it along to a friend or colleague that would also benefit from learning about Your Brilliant Difference.
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