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Episode 147: Stand Out to Your Ideal Clients Using Your Business’ Brilliant Difference™

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Knowing what makes your brand different and how to effectively communicate that will help your brand stand out in a saturated market. But your business differentiator is more than the transactional details of your offer and how it compares to competitors; it’s about the transformation, experiences, and value you deliver to your clients.  

In this episode, we take a deeper look at business differentiators and how you can break through the noise not just by shining apart from your competition, but by communicating your difference and value in a way that builds solid ideal client relationships.  

What to Expect

  • How business differentiation helps you stand out and engage with your ideal clients. 
  • How to identify what makes you different from your competition and demonstrate the value you deliver using Your Brilliant Difference™. 
  • The importance of focusing on emotionally-engaging differentiators that tap into the needs and desires of your clients. 
  • How to be recognizable and consistent in your brand differentiation by including your whole team.  


00:00 – Introduction 

00:52 – The Importance of Business Differentiation 

03:07 – Creating an Emotionally-Engaging Differentiator 

03:57 – Recognizability and Consistency in Differentiation 

04:26 – Apple’s Example of Business Differentiation 

09:51- Connecting Purpose and Brilliant Difference™ 

13:35 – Engaging Teams in Brilliant Difference™ 

22:14 – Summary and Reflection Questions 

We'd Love to Hear From You!

Do you have a topic that’s top of mind for you that you’d like Finka to address on the podcast? Fill out a quick form HERE. 

If you have additional questions, send her an email at! 

And if you enjoyed this episode, please rate and review us on Spotify, Apple, or YouTube and pass it along to a friend or colleague that would also benefit from learning about Your Brilliant Difference. 

Re-engage Your Passion and Performance at Work: Webinar Registration

Register for our RISE webinar, happening April 17 at 11:00 a.m. EST. Get tangible tactics to help you consistently find purpose and joy in what you do, helping you break through the lulls of disengagement. 

Register HERE. 

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